Jon Ronson’s How One Stupid Tweet Blew Up Justine Sacco’s Life:
In the early days of Twitter, I was a keen shamer. When newspaper columnists made racist or homophobic statements, I joined the pile-on. Sometimes I led it.
The journalist A.â€‰A. Gill once wrote a column about shooting a baboon on safari in Tanzania: “I’m told they can be tricky to shoot. They run up trees, hang on for grim life. They die hard, baboons. But not this one. A soft-nosed .357 blew his lungs out.” Gill did the deed because he “wanted to get a sense of what it might be like to kill someone, a stranger.”
I was among the first people to alert social media. (This was because Gill always gave my television documentaries bad reviews, so I tended to keep a vigilant eye on things he could be got for.) Within minutes, it was everywhere. Amid the hundreds of congratulatory messages I received, one stuck out: “Were you a bully at school?”
Still, in those early days, the collective fury felt righteous, powerful and effective. It felt as if hierarchies were being dismantled, as if justice were being democratized. As time passed, though, I watched these shame campaigns multiply, to the point that they targeted not just powerful institutions and public figures but really anyone perceived to have done something offensive. I also began to marvel at the disconnect between the severity of the crime and the gleeful savagery of the punishment. It almost felt as if shamings were now happening for their own sake, as if they were following a script.
Every mistake is a learning opportunity. When somebody doesn’t get the opportunity to recover because their career and life get destroyed by public shaming, they don’t get a chance to learn.
Even Sam Biddle, the person who initially brought the public shaming to the subject of Ronson’s article realized his mistake and publicly apologized.