A Lesson in How to Ship From Oculus

Wes Fenlon quoting Oculus’ Nate Mitchell:

Mitchell explained why Oculus isn’t currently taking pre-orders for the Rift by saying “there isn’t a big reason to take your money too far ahead of the device.” He continued: “What I think about all day long is user experience, right? So if I’m going to promise you something and you’re going to hand me a significant amount of money or whatever it is–we all know it’s going to be at least $300–if you’re going to hand me $300 today, I am not going to be excited to tell you: ‘OK, in nine, 10, 12, 11 months, whatever it is, you’re going to get something in return.’ The longer you wait, the more you’re like, ‘This is obnoxious.’ ”

Mitchell likened Oculus’ plans for pre-orders to how Apple launches products by saying “they announce it, one week later you can pre-order it, the next week it ships. That is like the ideal user experience.”

Author: Jack Slater

A Philadelphian exiled to Hawaii. You can follow or contact me on Twitter where I’m @TimeDoctor, via the contact page, or via e-mail to zjs AT zacharyjackslater dot com

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