Tag: inverse

  • Winners Don’t Use Drugs

    Sean Hutchinson has the story behind the famous slogan: But what, then, should the slogan say? How could the Bureau be concise without coming off as condescending or paternalistic? The teams spitballed phrases and designs. Fay remembers that Davenport came up with the final slogan. Davenport believes it was someone else. “We were just tossing…