Ozzy Osbourne’s latest appearance on the pop culture radar comes in the form of a commercial promoting Blizzard’s “World of Warcraft.” In this advertisement, Mr. Osborne tells us that he is indeed the “Prince of Darkness,” at which point the elderly-Brit is transformed from a docile-mumbling and aged-hipster into the larger-than-life polygon Royalty of Doom and Gloom (it is him, the tinted glasses are a dead giveaway).
The reality is that the Ozzman stopped being the Magnate of Little-Light on March 5, 2002. For that is the day that “The Osbournes” premiered and the curtain was pulled back on a former great showman. From that premiere episode right up until the end of the reality series run in March of ’05, we learned that Ozzy is nothing more than a character of his stage persona and a creation of record lyric and promoter myth.
What we saw during the years the show was broadcast was a man who was nothing more than a famous and wealthy Jester of Dimness who was easily ignored until called upon -following the court’s (his home) pecking order he was on the bottom (after his wife Sharon, out of control children, house guests of his out of control children, and the heard of dogs.) It is difficult to head bang away to “Sabbath Bloody Sabbath” when you know that the perpetrator of this metal-driven-scowl is in reality, or currently anyway, nothing more than an over-drugged bird-biting sellout who did his time in the good ol’ Seventies, got bloated and almost killed his wife in the Eighties, sung about his Mama in the Nineties, and now in present-day has an embarrassment of a family and tremors worse than San Andreas.
“I never said, ‘Get the f***ing gun’.” How does the former Purveyor of all things Ill-Lit go from suicide-inducing subliminal lyrics to suicide-inducing mumble-logue? Lights, camera, reality-based-action is how. This decade’s version of televised embarrassment (see variety shows of the Seventies) turned Black Sabbath and Ozzie Osbourne fans such as me into disgruntled bloggers looking to disassociate from their former idols before today’s Molly Cirus ilk find our spot of weakness and strike!
The downfall came swiftly after the sadness known as “The Osbournes” became a hit. Things snowballed with a Super Bowl commercial for Pepsi, then the penultimate disgrace in a cameo for a fart-joke filled, was funny the first time around, sequel comedy (see Austin Powers: The Spy Who Did Something We No Longer Found Funny.”)
So now, close to four years later, and with a tarnished crown, Mr. Osbourne is picking up the scepter by endorsing video games. And it is not just World of Warcraft, Ozzy is also badassing it up and down your block in Guitar Hero (again, tinted glasses are a dead giveaway.)
This all brings us to the number one reason you know that you are no longer the ‘Prince of Darkness’…
…when you are whoring yourself for the Å±ber-dork-playland known as W.o.W.*
*As in, “Wow, can my wife/agent/Power of Attorney for a now disabled rocker put me into any worse advertising nightmare than video games and another Sabbath reunion on this year’s Ozzfest?”
Satan laughing spreads his wings.