It’s the Ken Burns effect but for millennials. Joanna Stern has a guide to Clips on the WSJ:
Hang-gliding over the Swiss Alps, or just cleaning your dryer’s lint tray? Either way, the titans of tech want you to record a snippet of it. Then they want you to slap on some emojis and text. Then they want you to share it with the world.
Snapchat started it. Instagram copied it. Facebook really copied it. Even Microsoft’s doing it. And now… Apple. Available Thursday for the iPhone and iPad, Apple’s Clips app lets you shoot, edit and share mobile-friendly mini-movies. If you have iOS 10.3 (the latest version), you can download it from the App Store.
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