1Blocker Stops YouTube Ads on Mac, iPad, and iPhone

Soon after Apple allowed “content blockers” to block advertisements (six years ago! ?) the 1Blocker app became my favorite tool to do so. With iOS 15 and iPad OS 15, as well as Safari 15 on the Mac, that usefulness expands to allow blocking ads on YouTube via the newly supported Web Extensions in Safari.

There are considerations here for the consequences of blocking ads and especially on YouTube where the people who make the videos are essentially spec workers without any guarantees. I have had generally pleasant interactions with the workers for YouTube as a creator, but the ads and content are often extremely objectionable. Beyond Coke ads, the ads on YouTube include ads for hate groups , grifters, and scam artists, selling everything from Bitcoin to literal poison. There are other, better ways to support the people making good things on YouTube.

Blocking ads on YouTube isn’t a perfect experience, sometimes not loading an ad will also mean you need to reload the page to continue watching the video but I would rather be slightly inconvenienced than accidentally exposed to YouTube’s advertising. Of course this method of blocking ads also won’t work inside the YouTube app, it only works through Safari.

If you decide to use the new support for blocking ads on YouTube through 1Blocker or another web extension, I recommend supporting the people you enjoy watching on YouTube through other means.

The 1Blocker FAQ has a guide to enabling their Web Extension for YouTube ad-blocking. 1Blocker itself is free with an in-app purchase subscription to enable more features.

This is a link to the 1Blocker website where you can find out more about the tool.

I’ll Relax When AppleCare+ Doesn’t Exist

Apple has a new series of video ads with the statements “More durable than ever” and “Tougher than any smartphone glass” followed by the slogan “Relax, it’s iPhone.

The first ad depicts a home cook mishandling, spilling ingredients on, dropping their iPhone 12, and finally washing it off with tap water. If the rubber gaskets and glue that add water sealing on the cook’s iPhone fail and the cook doesn’t have AppleCare+? They have to pay big bucks to repair it or replace it outright. The newer iPhone’s are water resistant, they aren’t water proof. They may even be extremely water resistant but it isn’t perfect. This first video has fine-print disclaiming the actions: “Water resistance may lessen through normal use. Rinse only when dirty.” 

The second ad has the protagonist fumbling with and eventually dropping their iPhone 12 on a city street, but the iPhone conveniently lands in some soft dirt. If the protagonist of the second clip had their iPhone fall a little farther over and land on the sidewalk? The glass will likely crack, they need to buy a new iPhone or pay for costly repairs. The “ceramic shield” may be better than ever, but it likely isn’t capable of withstanding a direct hit face-down on a concrete sidewalk without some cracking. The pained expression on the protagonist’s face as they fumble trying to keep the iPhone aloft as it falls doesn’t even make sense if the iPhone is so durable. 

If the incidents happen exactly the way they are shown the iPhone might survive, but I don’t think that is enough certainty for people to relax about accidentally destroying expensive devices.

This isn’t the only time they have made these claims, at almost every recent iPhone announcement there is a slide with claims of enhanced durability. For these ads to be honest Apple would need to change the warranty to include failures of the “ceramic shield” and the water resistance and end the AppleCare+ insurance program or actually make an iPhone that is durable to real sidewalk falls and somehow doesn’t lose water resistance over time. It is remarkable that these ads are aired with these claims of enhanced durability and go without much in the way of scrutiny.