Apple Special Event September 2017 Notes

Apple held their first iPhone event at their new Steve Jobs Theater on their UFO campus in California today. The event opened with Tim Cook memorializing Jobs. Then he discussed disaster relief projects and encouraged donations. Finally Cook talked about Apple’s new campus. No mentions of offices for the engineers, who have complained that the new campus is almost entirely an open space.

Angela Ahrendts talked about their stores before Cook came back out to start announcing devices and software.

Here’s what they announced.

WatchOS 4
Tim Cook talked about their success then played a video featuring letters from users about how the watch has helped them. Here’s that video:

Jeff Williams reiterated WatchOS 4 updates with better coaching, a redesigned workout app, features for swimmers, and integration with gym equipment. The new OS also gets a new heart rate app and a heart rate complication for the watch faces. The watch will now alert you to an unusually high heart rate when it thinks you’re not active. It’ll also monitor for arrhythmias in a study with Stanford Medicine and the FDA later this year.

WatchOS 4 will be out on September 19th.

Apple Watch Series 3
Here’s their ad for the new Series 3 watch:

It’s a cellular device that takes calls with your regular iPhone’s phone number. Of course it’ll also have data capabilities and will stream music from Apple Music.

There’s a new faster processor and Siri finally speaks on the watch if you want to hear them instead of reading a response. The device also has a barometric altimeter built-in.

The Series 3 Apple Watch retains the form factor of the previous watches. Cellular models of the Series 3 have a red dot on the crown so that you can feel special.

Williams made a very awful joke during this presentation about a potential device with all of this functionality looking like a house arrest bracelet. Not funny.

Obviously Apple is very focused on this being an activity monitoring device. I’m not very active but I still appreciate mine as a device for triaging notifications.

Series 2 watches are getting dropped. The Series 1 will remain in the lineup at $250. The base series 3 watch will be $330 and the Series 3 with cellular capabilities will be $400.

No word on the cost for the cellular plan to go with it, but Williams said they have a special deal worked out with some carriers.

The new Series 3 watches will be available to pre-order on September 15th, they’ll be generally available on September 22nd.

I don’t see much reason to upgrade from my Series 0, but I’m glad they’re continuing to work on improvements.

Apple TV 4K

The Apple TV is one of the most expensive devices you can buy to put under your TV, and it has been a long time since Apple made any changes to the hardware. Eddy Cue’s pitch for this upgrade talked about how the new device also includes support for HDR standards. It also has an A10X Fusion chip, Eddy reminds us that it’s same one as in the iPad Pro. He boasted that it’s twice as fast at general computing tasks — and four times as fast on the GPU side — as the current 1080p 4th generation Apple TV.

Apple’s Aerial screensaver that displays high-resolution footage of interesting places to look at is getting updated with 4K footage.

4K movies will cost the same from Apple’s iTunes store as they currently charge for HD films. Any movies people currently own in HD that have 4K versions will be upgraded to 4K HDR for free.

Cue also said that Netflix and Amazon are on-board for the 4K update. Cue didn’t mention that the Amazon Prime Video app still isn’t available on the Apple TV even though Apple said they had a deal worked out with Amazon earlier this year.

Live news and sports are coming to the TV app on the Apple TV and iOS devices.

That Game Company’s Jenova Chen demoed a new game called Sky for the Apple TV. It’s a fun multiplayer game that has a similar style as their previous games like Journey. It’s temporarily exclusive to the Apple TV and iOS devices and will be out this winter. I didn’t hear anyone mention if the game runs in 4K.

Here’s a trailer for it:

The Apple TV lineup will now be:

  • Old Apple TV 32GB at $150.
  • Apple TV 4K 32GB $180
  • Apple TV 4K 64GB $200

It’ll be up for pre-orders on the 15th and have general availability on the 22nd.

Unfortunately there were no updates to the Apple TV Siri Remote announced, which is a shame because it’s not great for gaming and has some other design issues. Especially regarding picking up the remote and accidentally pressing the wrong button because it’s not easy to tell which orientation you’re holding it in without looking at it.

iPhone 8, 8 Plus

The rumors and leaks were accurate , there were three new iPhones announced today instead of two. An iPhone X, iPhone 8, and iPhone 8 Plus.

Here’s the iPhone 8 ad:

Phil Schiller did his bit to sell the iPhone 8 and 8 Plus. As rumored it has a glass back as well the front. It’ll be in Silver, Space Gray, and Gold. They assure that the glass is reinforced with steel and the “most durable ever” glass.

The display has been updated. It now has the True Tone technology from the iPad Pro that adjusts the display’s color temperature to look correct in different lighting conditions. The iPad Pro still doesn’t have the iPhone’s 3D Touch feature and that makes writing on it a little bit more frustrating when I switch back and forth between my iPhone and iPad.

The iPhone 8 and 8 Plus speakers are louder and more accurate.

There’s a new A11 Bionic chip with six cores inside the iPhone 8. It’s supposedly 25% faster than the A10. Two of the six A11 cores are tuned for performance, and four of the cores are set up for tasks that can run efficiently and don’t require as much performance so that the device can save you some battery life. Those four low-power cores are supposedly 70% faster than the ones in the A10 chip.

The GPU on the 8 is the first one Apple has developed, it’s supposed to be 30% faster than last year’s A10 while taking half the power.

There’s a new image processing engine in the A11 that Schiller says will deliver faster autofocus in low-light conditions among other improvements that should make photos taken with the 8 look sharper and have less noise.

The cameras still shoot 12 megapixels, but Apple says that the sensor is larger and lets in more light. The Plus still has the exclusive on the dual camera setup versus the regular iPhone 8.

Apple’s photos captured with the 8 and 8 Plus’ cameras look fantastic, but they are just demonstrating the difference between an experienced photographer shooting for demonstration purposes and someone taking snapshots. Of course these camera improvements will help with either type of scenario, but they’re not going to turn Frank G. iPhoneOwner into a pro photographer unless they’re interested enough to edit their photos and think about what they’re doing before taking the photo.

Schiller says that there will be a new feature called Portrait Lighting in beta for the iPhone 8 Plus. He promises that this feature will be more than a filter, it’ll present you with different lighting choices for your subject in Portrait Mode within Apple’s Camera app. You’ll be able to edit those photos and choose different lighting scenarios after the fact.

Phil Schiller also promised that these phones have better video quality. You’ll be able to record 4K videos at 60 frames-per-second and if you like slo-mo you’ll be able to record 1080p video at 240 FPS.

Schiller says that the cameras and the A11 are also configured for augmented reality. The demos I have seen for AR on the iPhone 7 and 7 Plus are impressive, it could be useful to have a focus on AR in the hardware as well. Schiller played pre-recorded AR demos of a Warhammer game, an MLB overlay on a live game at a stadium, and an astronomy app called Sky Guide overlaying star charts directly on the sky as viewed through an iPhone.

Directive Games’ Atli Mar demoed their AR game, The Machines. It looked a little bit like an RTS but overlaid on a table. Mar said that there was a strategic advantage to being able to move the game’s camera around by moving the physical phone, but I’m not sure if that lines up with reality. It looked almost as awkward as the AR demo from WWDC but it is very difficult to play a game for an audience and line up your view to present something cinematic, especially in front of a live audience.

The iPhone 8 also has “wireless charging” which is just contact charging, it isn’t truly wireless. It’ll use the Qi charging standard that is already widely supported. It’s good that Apple didn’t make another standard, but they aren’t including a contact charging device in the box.

The iPhone 8 and 8 Plus will be up for pre-order on September 15th and available in-stores on September 22nd. Here are the prices for different configurations:

iPhone 8

  • 64 GB for $700
  • 256 GB for $850

iPhone 8 Plus

  • 64GB for $800
  • 256GB for $950

iOS 11 will be out on September 19th.

iPhone X

Apple’s surprise of the iPhone X was spoiled by leaks and rumors, I was pretty disgusted with some journalists who took umbrage with the person who leaked the information. It’s only in Apple’s promotional interests to keep these things a secret and they aren’t going to affect our national security.

Here’s the iPhone X ad:

 

Phil Schiller called it “the iPhone 10,” skipping 9, I wasn’t sure if that was intentional or not at first, but then they continued it and I guess this is just what it is now.

The X’s OLED display is 5.8 inches diagonally and continues the journey to a rounded rectangular slab that is all display without any border. It’s almost there, there’s just a notch at the top of the phone for the front-facing camera, earpiece, and other sensors. Apple calls this new display a “Super Retina Display” at 2436×1125 pixels and  It’s 458 pixels-per-inch. So you’re getting a display that’s larger than the Plus and has more resolution in a smaller package. It’s also got an HDR standard for films and Apple’s True Tone tech.

Last year we lost the headphone TRSS jack and the home button was replaced with a simulation that I’ve grown accustomed to. This year the home button is just gone. You can wake the phone up by tapping on the display when it is in sleep mode.

iOS has other changes to accommodate the lack of a home button, of course. To get to the home screen from a “locked” iPhone X you now just swipe up from the bottom of the screen. It’s the same gesture when you’re in an app. Pausing mid-swipe, instead of raising your hand off the screen to complete the gesture, will bring up the multitasking switcher to choose from your recent apps.

I’m curious how that will work out with games. This overloading of gestures is a lot for users to take in.

The iPhone X’s sleep/wake switch is larger and can also be used to activate Siri.

Without a home button there isn’t room for a sensor to read your fingerprint for TouchID, so the iPhone X will have a face recognition system that Apple calls FaceID. Phil Schiller assures us that new sensors at the top of the phone in the notch will securely detect your face, even in the dark, to authorize your iPhone to be unlocked or in other places where you use TouchID. Including with Apple Pay.

Phil Schiller’s pitch for FaceID included a terrifying image of a wall of fake faces that Apple’s engineers used to test the face unlocking feature.

Apple are making an API available to developers for accessing the kinect-style data from the sensors on the front of the iPhone. They’re using the sensors internally to make 12 animated emojis that respond to your face and can be recorded along with audio messages to send over iMessage. Snapchat was demonstrated with it for face masking as well. They had a pretty impressive Ultimate Warrior style mask.

Craig Federighi demonstrated the iPhone X and showed that you can access the new iOS 11 Control Center by swiping down from the upper right corner where the connection status indicators are.

Phil Schiller boasted about the iPhone X cameras, they’re even better than the ones in the iPhone 8 Plus with optical image stabilization on both cameras. The front-facing camera is supposed to be better for selfies as well.

The iPhone X is supposed to get 2 more hours of battery life over the base iPhone 7, and have the same Qi charging as the 8.

The iPhone X will be up for pre-order on October 27th and shipping on November 3rd. Here are the prices for different configurations:

  • 64GB for $1000
  • 256GB for $1150

AirPower & Updated AirPods

Apple also has a new oval Qi charging mat coming out next year that will charge the iPhone 8 and X, as well as their Apple Watch and a new case for the AirPods that Phil Schiller said was “optional.” I’m not sure yet if “optional” means a more expensive set of AirPods or a separate purchase after the fact or both. I’d hope I could upgrade my current AirPods with a one-time purchase.

Overall:
I’m kind of disappointed with the pitch for the iPhone 8 versus the iPhone X. I don’t think I would personally want the iPhone 8 or 8 Plus when there’s an iPhone X available. Although I’m sure the iPhone X will not be available in as large a quantity as the 8. I also am not looking forward to an upgrade to the AirPods already. They don’t seem like something that should change as often, but I guess it might end up being similar to the Watch where there are updates but they seem less necessary than the phone.

I’m very disappointed that Apple is calling contact charging “wireless” when there are wires involved and you can’t just hold your iPhone five feet from the AirPower dingus to charge it.

Apple’s WWDC 2017 Press Event Notes

Every year Apple has at least two big events, their iPhone event in the second half of the year and their developers conference event in the first half of the year. Each event has it’s own press briefing, here are my notes from today’s WWDC 2017 press briefing. It is long as hell.

The show opened with a comedy skit about a new Apple engineer sitting down at a new desk and accidentally unplugging the iOS app store servers, disabling every app. Soon, the world descends into chaos as people can’t get directions and we see a marketplace of people trying to substitute for the missing apps:

Tim Cook was the first live human on stage with numbers and then to announce that Amazon’s Prime Video service is finally going to the Apple TV.

WatchOS 4:
Kevin Lynch announced new Siri functionality that would automatically present information you might want on the new Siri watch face. Rotating the crown scrolls through the available information. For example you might want to see your upcoming appointments and weather changes. They’re displayed as tiny cards as seen here:

There’s also a new kaleidoscope face along with several animated Toy Story character faces.

WatchOS 4 also has more customized notifications for activity encouragement and better reward animations when you’re done exercising.

The exercise tracking is more advanced and detects when you’re paused while swimming to determine your intervals, for example. It’s also easier now to move from one workout type into another without stopping.

New gym equipment will be Apple Watch enabled and will help you record your fitness activities on that equipment when you swipe your watch near a certain area on the equipment.

Apple Music is improved on the watch with a new app.

The new WatchOS will be out this Fall with a pre-release version available to developers today.


Mac Updates:
Tim Cook introduced Craig Federighi to talk about macOS updates. macOS 10.13 will be called High Sierra, another stability update along the lines of Snow Leopard and Mountain Lion. Craig joked about the name’s obvious weed reference.

Craig promises these new features in 10.13:

Faster Safari web browsing with faster Javascript.

Safari will also block autoplaying video and audio on web pages. That’s great.

Safari will have “Intelligent Tracking Prevention” to prevent sites from identifying you across domains.

Search is better somehow. Apple didn’t really explain how

Mail gets a split view in full-screen mode to edit new messages alongside reading others and is also more optimized for storage.

Photos gets all kinds of improvements such as improvements in detecting faces.

Finally, Photos’ machine learning stuff gets synced across devices.

Photos also has way more advanced editing features on the Mac.

Apple’s Apple File System came to iOS recently to replace HFS+, APFS will be on High Sierra as well.

MacOS will also support h.265 for video compression, which will also be supported with dedicated hardware on Macs.

Craig boasted about their graphics API Metal for a while before announcing Metal 2 that is supposed to give a 10x draw call throughput improvement. It’ll also have better debugging and optimization tools.

Interestingly, Craig talked about how there is a new Thunderbolt 3 enclosure with an AMD Radeon RX 580 and USB-C hub available for developers who want to offload Metal GPU computation tasks to an external device from a Mac. It isn’t clear if this can offload desktop graphics rendering, as well, but you would assume so.

Craig announced VR support coming to the Mac from Valve with SteamVR and engines from Epic (Unreal) and Unity.

All systems that support Sierra will support High Sierra. It’ll be out this Fall with a public beta later in June.


Mac Hardware Updates
New iMacs are coming with 50% brighter displays and Kaby Lake chipsets from Intel. The iMacs are getting support for more RAM, 32 gigs on the 21.5 inch and 64 gigs on the 27. The 27 also gets fusion drives by default. The 21.5 iMac gets improved integrated graphics. The 4k 21.5 inch iMac gets the Radeon Pro 555 and 560 with up to 4 gigs of RAM.

The 27inch 5K iMac gets the Radeon Pro 570, 575, and 580 with up to 6 gigs of RAM.

MacBooks and MacBook Pros are also getting updated with new chipsets.

Industrial Light & Magic’s John Knoll & Epic’s Lauren Ridge showed up to give a VR demo running on the new iMacs. The demo featured live edits to a Star Wars scene in the Unreal Engine. It was incredibly awkward and didn’t demonstrate anything new over what Windows desktop machines could do last year.


iMac Pro

 

There’s a new 27 inch iMac Pro in Space Gray to offer an option for anyone missing the Mac Pro that hasn’t been updated in years. With copious options in CPU (up to 18 cores) and RAM (up to 128GB).

According to Apple it’ll be much cheaper than a comparable workstation that would cost over $7000, this one will start at $5000. It’ll be available this December.


iOS 11
Tim Cook boasted about iOS 10’s lack of fragmentation compared to Android and then reintroduced Craig Federighi to talk about iOS 11.

iMessage apps get an updated app drawer.

iMessages is now in the cloud to sync your message history to all of your devices, and it is still encrypted end-to-end, which should mean that Apple can’t access your messages in any situation. Although practically they could do so and you might not know about it.

Apple Pay is getting person-to-person payments, and it’ll have integration with Messages. Although it’ll store by default to an Apple Pay Wallet you can transfer money to your bank account. Sounds like the introduction of an Apple Bank.

Siri is getting an improved voice that sounds more natural and is still the only option with both male and female voices. Siri will also support translation in beta with some languages. SiriKit for developers will do more and support more applications. The last update only worked with a few custom actions like sending messages in third-party apps.

iPhone photos and videos are getting new compression formats that are supposedly much more efficient. The portrait camera is getting more features for a higher quality end-result.

Memories are enhanced. Video editing is supposed to be much improved as well.

Control Center is now modular and a single page. If you 3D touch a control module you get more controls and more information for that module as it expands to take up more space on the display.

The lock screen notification area will now expand with a swipe to display all of your notifications, not just the most recent ones.

Live Photos are improved, you can pick the key photo and loop the short video in live photos or choose other effects.

Maps gets improved maps for inside buildings like malls and airports. Navigation gets speed limits and lane-guidance. There’s a new feature for drivers called Do Not Disturb while Driving, it’ll be automatically suggested while driving and hide notifications. It can also notify anyone texting you that you’re driving and that you won’t see their messages unless they’re on a VIP list or they can break through by responding with “urgent.”

AirPlay 2 supports multi-room speaker systems from all iOS devices as well as the 4th generation Apple TV.

Apple Music can optionally share your playlists and music library with your friends, developers can also access this information through new APIs.

Phil Schiller appeared on stage to announce some updates coming for developers and users. The iOS App Store gets a complete redesign that looks more like Apple Music. A new Today screen shows off new cards with different stories about new apps. There are new dedicated screens for showing off games and a different screen for non-game apps. Category editors can display videos demonstrating tips and tricks for different apps.

Craig came back to talk about other technology improvements, including ARKit for augmented reality. It’ll work with Unity, Unreal Engine, and Apple’s SceneKit. Craig demonstrated 3D objects like coffee cups and lamps displayed on surfaces like tables that are detected instead of just having the 3D objects overlaid on what the camera sees without any interaction with real-world objects. An updated version of Pokemon Go will support this new ARKit and display Pokemon on the ground instead of just floating in the air.

Peter Jackson’s WingnutAR team appeared on stage to demonstrate an AR application running on an iPad with a science fiction action scene. Using AR to display a pre-configured action sequence is pretty boring, honestly.


The 10.5 inch iPad Pro

Apple introduced a new iPad Pro with a 10.5 inch display and an A10x processor. Joz told us that this supports a full-size software keyboard along with a better keyboard case. It’ll have a better refresh rate that looks smoother when motion is displayed on the screen, so Apple called this ProMotion. It’ll also dynamically adjust the display refresh rate for whatever the content is you’re working on, for better performance or battery life at a slower refresh rate.

The new 10.5 inch iPad Pro also has the same camera as the iPhone 7 and the base model has 64 gigs of storage. They’re available for order today and will ship next week.

Craig came back to talk about iOS improvements for the iPad. The dock can now have a large amount of apps. It can be pulled up from the bottom of the screen in any app. You can pull apps out of the dock into a slide-over multi-tasking split-view. iOS 11 will also support drag and drop. There’s a new Files app that supports iCloud drive and third-party cloud file management services like Dropbox.

The Notes app now supports handwritten notes that get interpreted using OCR as text by the system for searching and can scan a document for editing.

The 12.9 (let’s be honest, 13) inch iPad Pro also gets the new display, processor, increased base storage (64GB) and other features. All of these iPads 10.5 and 12.9 also have the 2nd generation TouchID sensor with quicker fingerprint recognition, but still appear to have physical home buttons instead of the haptic-driven virtual home buttons of the iPhones 7 and 7 Plus.


HomePod

Phil Schiller came back on stage to talk about “Reinventing Home Music” with a new speaker from Apple called HomePod. The first non-Beats branded speaker from Apple since the iPod Hi-Fi. HomePod is a rotund  7-inch tall device with a little bit of an urn shape and has its own A8 chip inside. Supposedly this speaker is very advanced and detects the kind of environment it is in to adjust for different types of rooms and adjust the audio for clarity. It’ll also work with another HomePod automatically for better stereo separation.

Of course, this speaker will support Siri and be Apple’s competitor to Amazon’s Echo and Google’s Home device as was rumored for months. Apple says that this speaker will have advanced Siri functionality that is tailored specifically to it.

The HomePod will be $349, in white and space gray, this December.


Overall, this feels like Apple trying to catch up, in VR and AR, with a speaker for Siri and finally getting updates to the iPad Pro and an iMac Pro to help reassure Mac Pro users like video editors that Apple hasn’t completely abandoned them when the Mac Pro still doesn’t have a release scheduled beyond “not this year.”

It’s good to see VR on the Mac, but nothing today addressed the desire for a desktop Mac for gamers to play VR applications unless you want a machine with a built-in display and a GPU you can’t upgrade. As terrible as Nvidia can be as we’ve seen with the GTX 970 memory debacle, I don’t ever want to buy a desktop with an AMD graphics chipset.

I would probably want a HomePod as Apple is the only company offering an AI assistant speaker that gives a damn about privacy and isn’t just trying to sell you shit through their store like Amazon with their Echo.

iPhone 7 and 7 Plus

Apple held an event at the Bill Graham Auditorium at just about the regular time as they’ve done for years to announce their new iPhones.

Here’s a brief summary of what’s changed in this year’s phones.

Headphones.

As was rumored, the iPhones 7 have dropped the headphone jack. It was generally used as a single-purpose port based on an ancient design from the 1800s whose time had come.

In retrospect it seems amazing how this change was leaked early. Tech people were prepared for the change by the leaked information, and although they grumbled about it still they were more ready for the change after the leak as it became increasingly apparent that it was going to happen.

It’s not surprising how many people reject change, and although there are some not-so-great effects to this change, I feel like it is ultimately a positive one.

I can’t tell you how often I’ve caught a headphone cable on a door knob and had my headphones violently ripped out of my ears, or found earbuds tangled up in my pocket and given up trying to untangle them. Once, I even foolishly spent more than $100 on a set of earbuds only to have them break, and then the replacement from the company broke within a month. These cables break devices, they are the failure points in headphones, they get tangled and the port itself is often faulty. Pocket crud fills it up and causes random issues with the jack dropping one stereo channel or the other.

There are true negatives to the change, accessibility devices used that port. So do a number of other accessories that couldn’t afford to pay Apple’s certification fees for their Lightning port or where it was just the best mechanism to connect. I’ve got apps that process guitar audio and the only way to connect my guitar the hardware accessory for a long time was via the TRRS jack.

Fortunately Apple has solutions for almost everyone. An adapter ships in the box alongside a pair of their EarPod earbuds that use a lightning cable. The adapter will also be available separately for $9 which is pretty cheap.

I wonder if all of the accessories that have connected through that port over the past 9 years of iPhones will work with whatever hardware is in the adapter. It isn’t clear yet if it moves the digital audio converter outside of the phone yet or not and what capabilities it has. So I won’t know if this will work with my guitar kit.

Apple has also introduced their own wireless AirPod earbuds. All wireless headphones have tiny computers in them, the AirPods have a new system on a chip they call the W1. These look just like the regular EarPods but without a cable, and you’ll notice metal at the ends for the new microphone. They’re smart, they detect if one is pulled out because you want to hear something or someone in your vicinity and pause whatever you’re listening to. Pairing regular Bluetooth headphones can be a pain, but the AirPods begin the pairing process with your nearby Apple devices when you open their case. That case is pretty smart, too. It charges the AirPods whenever you put them away.

Since you can use just one AirPod you could swap between them for hours and hours of listening. I use one earbud all the time to keep a better ear to my surroundings when I’m listening to podcasts. These have the advantage of being smart enough to switch to monaural output when you press play after removing one.

Most Bluetooth earbuds have a cable between the left and the right sides in order to just have the one tiny computer and battery. I’ve got a Motorola set from years ago that do this, they’re tough to kill and have great battery life although they’ve finally lost the little dingus that keeps the cables organized and attached to the part that goes around my collar. That’s where they get thick and have their battery and computer. Otherwise, the earbuds themselves are just dumb cheap earbuds like most.

People complain about the price of the AirPods at $170, which is kind of ridiculous considering that Bluetooth earbuds without cables have a computer and battery in both ears in order to communicate with each other and whatever device they’re connecting to. Most of those sets are also way more expensive. A set of truly wireless earbuds that were originally crowdfunded and looked very interesting Bragi’s Dash, go for $300 and lose their connection between each earbud while in-use causing all kinds of issues. The AirPods will be available next month so we’ll find out then if they’re better, they should be.

There are other changes, but the headphone issue is front and center for most people. It’s reasonable to be upset about it, but wireless audio connections are pretty damn good already so I expect most people will be very happy to move to those headsets.

I’d still understand if this issue would make people hesitant to get these phones at first, but I think that the change is inevitable at this point. Where Apple goes, the rest of the phone and tiny computer in your pocket industry follow. There will be some holdouts, and the transition will not be fun, just as there were with hardware keyboards, flip phones, floppy drives, disc drives, but I’m excited for fewer wires. Finally.

Water resistant, not waterproof.

Moving on to other improvements. The iPhones are now water (and dust) resistant. For up to 30 minutes and 3.3 feet (1 meter), the iPhones 7 can remain in water. So a quick dunk in a toilet or pool shouldn’t be an issue, don’t make a habit of it or try to charge your phone for 5 hours after getting out. Apple won’t cover water damage to the phone under warranty, which makes sense. How do they know if it was in water for less than 31 minutes or 3.3 feet?

Every year when iFixit tears these devices apart I’m kind of surprised at what is inside besides electronics. If you build a computer you know there are gaskets and seals, but glue? An adhesive is what makes up much of the sealing around the device’s screen. It clearly works, they’ve used adhesives for years to keep small mobile computers like iPhones together, but it feels strange to me to buy something held together with glue even if it is in addition to screws.

Cameras.

The cameras on the iPhone are all improved, and there is one more of them if you get the larger Plus phone.

The front-facing camera people use for FaceTime video chat and selfies is now 7 megapickles and can record video at 1080p compared to the 5 megapickles of last year’s iPhone 6s and 6s Plus. The front-facing camera on my current iPhone, the 6 Plus, is just 1.2 megapickles. People love selfies, it’s how I take most of the pictures of my son and I together, this is a great improvement.

Previous big iPhone Pluses had a camera feature called optical image stabilization (OIS) that was exclusive to them. Both iPhones now have OIS in their primary camera on the rear of the device, which is great because it makes low-light shots much better as it physically moves the camera system to help keep the shutter open longer and let in more light. Hold out something in your hand and try to keep it steady. That is why we all need OIS.

I called it the primary camera because the Plus now has an additional camera on the back. The regular camera is wide-angle, as it always has been and needs to be in order to let in so much light. The new camera has the trade-off of letting in less light but giving you way more zoom. Apple calls it a telephoto lens, but it’s more like a regular lens in contrast to the wide-angle of the primary camera.

Unless your phone has a camera lens that physically protrudes and can change it’s length, it can only have digital zoom with the typical camera sensor and lens fixture. Digital zoom is complete garbage. All it does is crop whatever picture you get out of the regular sensor. You get less picture data and less of a digital thing means you’re getting crap. Images from phone cameras tend to look like impressionist watercolor paintings when you get in real close via a tight crop or “digital zoom.” This second camera gets you a real, physical, 2x zoom and cropping from that point will be much better than cropping from the wide-angle lens and sensor.

On the iPhone 7 Plus both cameras also work together to improve every photo you take. If you’re outdoors and taking a photo the image processors on the phone will try to get data from both sensors in order to make your pictures better. If you’re indoors and the telephoto camera can’t get enough light to take a good picture, the image processors will dump the data from that sensor. Brilliant.

Both of the cameras on the rear of the phone shoot 12 megapickles.

Adding in another camera is a bizarre but frankly necessary solution, and it’s impressive that Apple recognizes the necessity of making the hump on the back of the phones that contains the lenses and sensors larger in order to include this secondary camera system. Most people think of them as a company that puts form behind function in their designs, this is clearly the opposite. That hump is hideous, and makes the phone slightly more unwieldy because it can’t lay flat on a table. I think Apple recognizes that most people use cases, and cases easily make the hump a non-issue.

Et Cetera.

The iPhones 7 are, of course, faster. They have a new processor with the marketing name, A10 Fusion. The numbers are kind of not important, benchmarks show that they’re faster than their Android cousins, but you should use whatever device you’re comfortable with.

More important than the processor improvements are the fact that instead of going quad-core like other smartphones, the new iPhones are quadcore with a twist. The two other processor cores are slower. What, why? Because then less important tasks take less battery. Smart.

The display on the iPhone has improved, it now has a wide color gamut. This means that reds and greens are supposed to be more correct to life. The cameras are set up to capture this new detail, but that does mean most older photos won’t have the additional colors. It also means that we can’t see these improvements on regular phones and computers, so you and I won’t know what the wide color gamut looks like until we see a new iPhone in person while it is displaying something that has more color data in it.

It’s a little disappointing that the iPhone didn’t receive the true-tone display improvements of this year’s 9.7 inch iPad Pro. That feature detects the lighting conditions in a room or outside and makes a white background look like a sheet of paper would in the same room.

The home button will no-longer physically move. Instead, the phone will attempt to trick you into thinking it moved with haptic feedback. That same haptic feedback will be used throughout the operating system to make the virtual interfaces more physically responsive. I’ve had the home button on a few iPhones fail in the past, so this is a welcome improvement although I’m sure it will take some getting used to.

The speaker on the iPhone 7 and 7 Plus is now in stereo and can be twice as loud thanks to the speaker in the earpiece gaining new capabilities. If you watch shows or movies on your phone, this is great. If you ride public transit, I’m sorry for your loss.

One of the most important upgrades I’ve saved for last, and this has carried over to every other iOS device Apple sells, is that the 16GB models are finally dead. You cannot buy an iPhone with too little storage. The only options are 32GB, 128GB, and 256GB. These upgrades still cost too much at $100 for each storage bump, but I felt a small pain whenever a friend or family member bought a 16GB iPhone or iPad. It would have been nice if the base model were 64GB, that’s what I have in my current iPhone 6 Plus, it’s plenty, but 32GB goes a long way to making things better. It should have happened way sooner.

My biggest disappointment with these phones is that the design is largely unchanged from the past two years of iPhone. It’s becoming difficult to differentiate one rounded rectangle with a screen from another, and although Apple has replaced one color (Space Gray) with two others (Jet Black and a matte Black), I wish there were more physical improvements. The rumor mill says that these big design changes are coming next year, which will be the tenth anniversary of the first iPhone.

Would I buy these?

I like these improvements, but my initial plan was to keep using my iPhone 6 Plus until at least next year. It does what I need it to, in general, and these feel like a second “s year” for the iPhone. However, the resale value of that iPhone 6 Plus became almost nothing after this year’s lot were announced. Then along came T-Mobile with a deal to get people locked into two years of service. In exchange for trading in their iPhone 6 and 6s’, people could receive a severely discounted iPhone 7 or 7 Plus. It’s like if you were driving an older Honda and the gas station offered you an almost free new model if you keep buying their gas.

One of the reasons I love the iPhone is that I don’t usually have to deal with a carrier and their terrible service policies and retail stores directly. Attempting to upgrade my iPhone through this T-Mobile deal has proven why I hate doing business with cell phone carriers.

T-Mobile screwed up so badly they had to completely cancel the upgrade order I put in on the first day the phone became available and I’m still not sure if a phone is actually going to come in the mail and if they will actually honor their deal.

I would still recommend that most people save up and buy their phone outright from Apple in order to not have to deal with these carriers directly. Carriers are all scum.

Carrier issues aside, these new iPhones 7 are otherwise fine upgrades if you aren’t going to be very upset about the loss of the headphone jack and I would recommend upgrading to anyone on an iPhone 5 or older device. If you have an iPhone 6 or 6s, you probably shouldn’t do what I did unless you get that good of an upgrade deal. Next year’s iPhone may be an amazing improvement in appearance when this year’s was more about functional improvements to an existing design that is good.

“Would you buy the new Apple devices?”

This is the other question I get asked after new products are announced at an Apple event. Here’s the answer.

iPhone 6s/6s Plus tl;dr Yes.
The new upgrades are actually more significant than usual for an “s” release. 3D Touch, twice the RAM, Live Photos, and more.   

3D Touch is extremely compelling to anyone who wants fast access to functions of their iPhone directly from the home screen or in apps. It’s a convenient set of shortcuts not too dissimilar to hotkey shortcuts on desktops.

Right now it is difficult to say without going hands-on if 3D touch is implemented well, it’s possible (but unlikely) that we’ll constantly be accidentally triggering these new gestures if the implementation is poor. However, everything I’ve heard so far indicates that the “peek” and “pop” gestures, light and harder presses that are different from the taps we do today, and their associated haptic feedback that inform your fingers when they have succeeded in their task, are all working great.

I hope we eventually get improvements to the software keyboard that include haptics through this 3D Touch feature, even the low-quality vibration some Android devices do on tapping a keyboard key is a useful form of haptic feedback and has been missing from the iPhone. One keyboard improvement we did get the ability to switch it into a touchpad mode to move the text cursor a bit easier than before.

There are improvements to the GPU and CPU. The graph is very impressive. But these upgrades have been a non-issue since the 5s. Games and apps are of course going to run great and load slightly quicker. It is crazy that we are at the point where performance improvements are mundane in mobile devices, but here we are and performance has been fine for years.

Even though there is a slightly smaller battery in the 6s, and both of the new iPhones are very slightly thicker than their predecessors due to (rumored) enhanced sturdiness in the case design, battery life will be consistent with the previous generation due to improvements in power consumption in iOS and the system on a chip.

RAM gets a big bump from 1GB to 2GB. Apple doesn’t like to talk about RAM, it is another boring spec that is almost irrelevant to most people buying these devices. 2GB is a huge increase.

Currently when you switch between apps on iOS it is fairly likely that you will come back to one to find that your place in a web browser is lost or an app just has to relaunch itself because it was killed by a timer or because of low memory conditions. More RAM means that will happen less often and although 2GB seems paltry compared to what is in our desktops and laptops it is quite a lot for today’s mobile devices.

The M7 and M8 coproessors on previous iPhones gave these devices the ability to track the number of steps taken in a day and other sensor data with minimal impact on the device while it is otherwise occupied or asleep. An upgrade to the M9 coprocessor enables it to have an (optional) always-on “Hey Siri” functionality for accepting voice commands. Previously this was only available while the iPhone was plugged-in to charge. With iOS 9 the new iPhones will also be able to train on your specific voice for the “Hey Siri” command.

Photography is one of the most important functions of a smartphone today with the rise of Instagram and the truism that the best camera is the one you have with you, your phone needs to have a good quality camera sensor behind lenses. It seems like most people don’t consider the quality Smartphone camera quality and functionality is constantly undervalued . People seem to value cheapness over quality or do not even consider the camera as a feature to be evaluated when picking out a phone.

The megapickle improvements to the camera are surprising and good if it was truly done without sacrificing picture quality. I know that seems like an impossibility. How could the specification of the jump from 8-12 megapickles lower image quality? Easy. Look at any cheap point and shoot camera. They’ve been increasing the megapickles without increasing the physical size of the actual tiny little sensor in the camera and the photos that come out of them are awful. The smaller the sensor the less surface area there is to catch light. The less light the lower the image quality. The higher megapickles must be accompanied by a larger sensor. This is why the iPhone camera has been 8 megapickles for so long. It is really very difficult to stuff a good camera sensor into a compact form factor like a smartphone without either compromising on the quality of the sensor or on the design of the device by stuffing a giant bulging lump of lens and sensor on the back of the device and even then it still won’t guarantee pictures of a higher quality. Apple barely gets away with the tiny extra bulge on the back of the 6 and 6s and that did not go away with this revision.

The front-facing camera also gets a huge bump from 1.1 megapickles to 5 megapickles. Selfies are going to look much better with that and the live photo feature that (optionally) records a few seconds of video and audio around every photo looks compelling but is difficult to judge without seeing how people use it in person. With TimeDoctor Junior on the way I’m very interested in this feature as an intermediary step between regular photos and going through the trouble of recording and editing a full video. However, there are also privacy implications that people may not understand at first with Live Photos. What happens when you take out the camera, pan away from something embarrassing or private that you don’t want recorded and take a photo? You might accidentally share more than you thought.

I still want to see test photos from the new iPhones taken by people who don’t have perfect lighting conditions (all Apple photos demonstrated at the event on Wednesday were, of course, hand picked photos taken in optimal conditions.) But it is still true that no other smartphone manufacturer is as focused on camera quality as Apple, and that also shows in the other spec bump to 4K video. Good luck recording any of that on a 16GB device. Even with improvements to the OS which in iOS 9 requires less storage at upgrade time, app thinning to make download sizes smaller, and TK app content segregation that 16GB capacity option still needs to go away. It is insulting to Apple’s customers and an embarrassment to Apple that has stuck around like a nail sticking out of playground equipment waiting for anyone who doesn’t know better to come along and step on it.

There is no new 4 inch device this year, the 5c is gone from the lineup, the 6 and 6s are 4.7 inches, and the 6s Plus is still a whopping 5.5 inches. Optical image stabilization remains an exclusive to the 6s Plus and 6 Plus. People want bigger devices, I wrote the majority of this article on a 6+, and it will be interesting to see how long the 5s sticks around in the smaller and free-on-contract slot but I know that some people will miss small phones.

Touch ID is supposed to be improved and faster on the new iPhones, it’s a great feature for security that I miss when I go back to the iPad Mini 2 and I don’t know how it can get any better than it already is.

The wireless radios are improved in the 6s and 6s Plus, supposedly this means that we’ll get better signal indoors using LTE Advanced, a new upgrade to our regular LTE service. My understanding is that T-Mobile will be the only carrier to support this standard at the launch of the new iPhones.

Overall, these are great upgrades and I would gladly recommend either of them to anyone who is still on a 5s or older device. Although the upgrades are very significant for an s-year upgrade I’ve got the 6 and will be staying put until at least the iPhone 7 unless this site starts getting Daring Fireball levels of traffic and success overnight. Anyone who is still using subsidy phone discounts is getting screwed by their carrier and should very much consider paying for the device outright if possible or going to one of the new installment plans offered via Apple (which include Applecare+) or their carrier (which don’t, but are cheaper.) Just don’t buy the 16GB model, there is no excusing why it stuck around again this year.

The new iPads tl;dr Maybe
The iPad Air 2 did not get a sequel. Apple might phase out the Air’s 10 inch form factor in favor of the iPad Mini for regular users, which did receive an update to get the iPad Air 2 guts. The iPad Pro is extremely compelling for people who want to make things, but might be lacking pro-level apps at launch.

This will eventually leave just the mini’s small form factor for reading, watching TV, games and taking notes. The iPad Pro will be the device for anyone who wants to attach a keyboard for writing, or drawing and other kinds of document markup with the new stylus, or reading large format files like comics newspaper, magazines, and reference books that benefit from the enormous screen. More custom pro-level apps will become available for this iPad, but as a first-generation device there isn’t much available for it yet.

In the past I have toyed with the iPad as a device for editing and managing photos but it hasn’t handled RAW files well and the limited capacity for photo storage has also been an issue. iCloud photo sharing is fine for JPEGs but I’m doing all of my real work in Lightroom still. Professional photographers won’t be doing much with this besides maybe showing off their portfolio of finished JPEGs.

There was an accidental leak from Adobe on their website that indicated this new iPad Pro is getting an upgrade to 4 GB of RAM, this is a huge increase. That RAM is essential in order for the iPad Pro to be the multitasking powerhouse with big creative apps.

It’s interesting that 3D Touch did not come to the iPad Pro. I don’t know why this pro device was held back from the 3D Touch features when they would be so useful for iPad Pro. Similarly, the stylus could be just as useful on the Mini or Air. I would expect that functionality to eventually trickle-down to those devices like when Touch ID came up to the iPad from the iPhone.

The new Apple Pencil stylus and Smart Keyboard keyboard cover look great for writers and artists but I don’t think that it makes sense to buy the first generation of this iPad Pro if you’re not a writer who hates laptops or an artist who is using the iPad and Apple Pencil as a secondary device with something like Astropad to turn the iPad into a Mac version of the Cintiq. There just aren’t that many compelling use-cases for regular people with this device yet. I’m glad Apple is making it, I believe that iOS will be the future of computing as it continues to bridge the gap between mobile and desktop with devices like this, but this device really isn’t for many people yet. I would personally get the iPad Pro if I had the opportunity, but I can’t recommend it to anyone else today. Even developers are left out as you can’t code on the iPad Pro in Xcode. However, The iPad Mini 4 is a great choice for anyone who wants to upgrade from a previous generation or get their first iPad.

The New Apple TV tl;dr Yes
Apps are the future of streaming television, and although I’ve been happy with the current line-up of Apple TV channels they aren’t really apps and there is no app store for them to be distributed. It’s been years since we saw a real update to the Apple TV and tvOS with an app store, universal search, and a new remote is just is just what the doctor called for.

Even if Apple didn’t work with anyone else to add support for it, the new search that lets you check if a program is available through iTunes, Hulu, Netflix, and other services with one search instead of several is already great today.

About the only thing that doesn’t make sense with the new Apple TVs are why we need different capacities for a device that streams video from the internet instead of downloading and supposedly won’t let apps store more than 200MB of data at a time.

Although it will require developers to work on a new control scheme to support the Siri Remote’s swipe-able case, many already do that for other platforms and third-party controllers. Being able to talk to your TV is going to be cool if it works well, and even if it doesn’t we’ll still have a better device with more control over it through this remote compared to the traditional four-way directional pad and select button device that spends most of its time lost between my couch cushions.

Games will be fun on the New Apple TV, developers will work around the storage limitations, and I believe this will be a fantastic device after all is said and done. I wouldn’t hesitate it to recommend to anyone who is thinking about getting rid of cable television or is already getting their television a-la-carte through services like Netflix, Hulu, and HBO Now. I just wish I could run older emulators on it without having to jailbreak it.

Apple Watch tl;dr No

The only change to the Apple Watch at this event were new colors and bands. Wait for next year.

“What Happened in the Apple Event Today?”

Get Psyched

That’s a question I get asked, here’s the answer:

  • Apple Watch OS 2 got a release date, September 16th. That’s the one with the native apps instead of the apps running on the iPhone and displaying on the Apple Watch.
  • There are two new colors of Apple Watch, gold and rose gold.
  • The big iPad is real, it’s called iPad Pro, 12.9 inch screen, 2732×2048 resolution. 5.6 million pickles. New system-on-a-chip, A9X. 10 hours of battery life and Apple usually underestimates that figure. I can’t wait to draw and read comics on this thing. Better sound quality with four speakers, more volume. Weighs a little more than the original iPad despite being several inches larger across the screen. Silver, Gold, Space Grey. Price starts at $800. 32GB base model, thank goodness. Ships in November. $950 for the 128GB model. $1080 for 128GB with a cellular data radio built-in.
  • Keyboard cover for iPad Pro, looks a lot like the Surface’s. New connector for it, three pins on the side of the iPad Pro. $170. Ships in November. No mouse/trackpad input.
  • Apple Pencil, it’s the stylus. I really can’t wait to draw with this. Funny, I already have a stylus called the Pencil. Using the new stylus causes the iPad to go into some kind of faster-update mode. It has a lightning connector so that you can charge it in the iPad Pro. You can annotate documents directly in Mail with this. They even have a Microsoft employee on stage telling us how well it works in their Office programs. An Adobe employee came up to tell us how well it’ll work in their Photoshop programs. People are going to quote Jobs on the stylus, this won’t be the first time Apple has walked back a prior statement because they’ve finally figured out how to do a feature justice. $100. Ships in November.
  • iPad Mini 4, $399. iPad Air 2 guts. No new hardware to replace the iPad Air 2.
  • New Apple TV. Uses Siri for interaction as well as a new swipeable Siri remote. System-wide search across iTunes, Hulu, Netflix, HBO, Showtime and more apps supporting it later on. Mark Gurman is right again. New screensavers with high-definition video of famous places, they actually look pretty great. Another detail that most of the bargain-basement TV sticks and boxes would ignore. Really smart search keywording with Siri, “What did she say?” skips back 15 seconds.
    “Show me that episode of Modern Family with Edward Norton.” does what you would expect.
    “Who stars in this?” displays the actors with icons.
    Other queries you’d expect like ones about weather with custom views that you can swipe up on the new remote and will pause whatever video is playing behind them.
  • New OS for the Apple TV, tvOS. Looks like this was really meant to be announced at WWDC earlier this year.
  • Games are coming to the Apple TV. Console games like Disney Infinity in addition to your mobile games like Crossy Road. Which now has multiplayer, other players use the iPhone or iPad. Harmonix folks come up to tell us about Beat Sports, a game for the Apple TV which has motion (wiimote-style) controls. Four players in this as well with other iOS devices. Third-party controllers will work, too.
  • Capitalism in its most traditional form of exchanging money for physical goods, Gilt is on the Apple TV so that you can shop at home. Where’s the knife show app?
  • MLB At Bat app has 60hz/FPS video, which they couldn’t do before, and the Mets are still the most terrible team in America next to the dispicable Yankees.
  • Apps are universal, iPad, iPhone, Apple TV. A8 system-on-a-chip. Siri remote is bluetooth. Controls your TV’s volume. Switches inputs via HDMI CEC. Lighting port on the remote for charging. 32GB Apple TV for $150. 64GB for $200. Death to 16GB! tvOS is available to developers today.
  • The old 1080p 3rd gen Apple TV is sticking around at $70.
  • New iPhone. 6s and 6s+. Rose gold option added to silver and space gray. A9 system-on-a-chip. New cases and docks available from Apple.
  • 3D Touch on the new iPhones is similar to Force Touch on the watch. Works on the home screen to show you shortcuts. Does all kinds of other cool things like letting you peek into an app to see some information with a gentle touch, or onto a link in a chat to look at a map without going to the maps app. Where’s my wireless 3D Touchpad for the Mac?
  • OS X El Capitan ships September 20th. This was hidden in a super-secret e-mail displayed on the big screen during the event.
  • You can go into the multi-tasking switcher from the side of the iPhone screen with 3D Touch instead of hitting the home button twice in quick succession.
  • Warhammer 40k: Warblade demo shows the improvements with the new A9 and 3D Touch. Framerate looks good.
  • Camera improvements in the 6s and 6s+. 12 megapickles on the back camera. 4k video recording. Panoramas are 63 megapickles. The front-facing Facetime camera is 5 megapickles and now uses the front-facing screen as a flash. That’s a pretty cool re-use of the stuff that was already there.
  • Live Photos. A 3D touch long-press changes your photos into short 1 or 2 second vine-style videos that capture just before and after your press. It’s the default now, but still toggle-able.
  • Up to 866 Mbps Wi-Fi in addition to LTE Advanced and other networking improvements.
  • New Android app helps you switch to the iPhone.
  • iPhone prices are the same. 5s is the new free phone on contract. 6 is $100 on contract. 16GB is sticking around on the iPhone 6s and 6s+ for a bit longer, boo.
  • New iPhone Upgrade program at Apple stores, unlocked phone, starts at $32/month for people who want to get away from subsidies.
  • iCloud storage prices are way, way, down and actually competitive with other storage services. 50GB for $1/month, 200GB for $3/month, 1TB for $10/month.
  • iOS 9 comes out on the 16th of September. New iPhones come out on September 25th. Pre-order goes up this saturday on the 12th.