Humble Bundle Bought by IGN

Humble Bundle was bought out by IGN last week.

The increasing reliance of writers on affiliate marketing deals is extremely bad. Most larger sites have some kind of wall between their editorial department and any advertising or affiliate linking, but it still looks wrong. I’ve done the same kind of linking myself, but never kept up with the process to where we are today when many sites have a daily or weekly roundup of deals that are almost entirely affiliate links.

Humble has had their own affiliate program for some time now, and this may end being a pretty big deal for games that have distribution in their Humble Store (outside of bundling) and even bigger for games that they’re publishing.

There were other options for how this was presented. IGN is really one part of a larger company called Ziff Davis that has been bought and sold so many times. The announcements could have said that Ziff was buying Humble, but the people making these decisions must have thought that IGN was going to look the best, or the actual organizational structure will have IGN on top.

I wouldn’t be upset with anyone writing at IGN for this, and it depends on what changes a result, but whatever changes happen to IGN and the Humble Bundle probably won’t look good either way.

Classic Nintendo

What happens when Nintendo launches a very successful and cheap console a few months before releasing the Switch hybrid console/handheld? Jose Otero:

Nintendo will discontinue the Nintendo Entertainment System: NES Classic Edition and the last shipments will go out to retailers throughout this month.

I bet that Nintendo looked at the Classic as a mistake. It was too cheap and attractive to players as a $60 machine that got hacked immediately to enable playing every NES game anyone ever wanted. The Classic also served as a distraction for buyers from the Switch and its inevitable virtual console online shop selling you the same 30 games at $6 or $10 a pop instead of about $2.

Nintendo has never done a good job with serving their old games up on their new consoles, why start now?