Apparently there was a contest in South Korea 16 years ago to determine which new Chex flavor to make, Chocolate or Green Onion and green onion won but the local Kellogg’s company determined that the voting was fraudulent and ran with the chocolate variant. People were sort-of upset about the situation, Sangmi Cha & Josh Smith for Reuters have the update:
It is being hailed as a major win for democracy in South Korea. After 16 years in exile, a president this week triumphantly returned to claim his rightful place – on the front of a box of green onion-flavoured cereal.
And that’s why there’s the ad above celebrating the product.
My favorite part of this story though is this review from Jamelle Bouie for Serious Eats. There’s no surprise that the cereal turned out to be offensive to Bouie’s pallet, but it is a very good review especially because it includes a video of an adult in the United States attempting to eat Green Onion Chex with milk and give it a serious review as a breakfast cereal.
But the end of the Reuters article includes a completely different review from someone in South Korea:
“I had adult-like taste in food since I was young, so I love local food with garlic, green onion or kimchi,” said food blogger Lee Soo-jeong, 24, who voted for Chaka as a child and was an early taster.
Her verdict on the long-awaited cereal?
“The green onion flavour is too mild.”
Which review is accurate? Both. I love this because it is a fantastic example of different cultures and their respective food palates, and different ways things are judged by different people. I must get a box of Green Onion Chex.