“What Happened in the Apple Event Today?”

That’s a question I get asked, here’s the answer:

• Apple Watch OS 2 got a release date, September 16th. That’s the one with the native apps instead of the apps running on the iPhone and displaying on the Apple Watch.
• There are two new colors of Apple Watch, gold and rose gold.
• The big iPad is real, it’s called iPad Pro, 12.9 inch screen, 2732×2048 resolution. 5.6 million pickles. New system-on-a-chip, A9X. 10 hours of battery life and Apple usually underestimates that figure. I can’t wait to draw and read comics on this thing. Better sound quality with four speakers, more volume. Weighs a little more than the original iPad despite being several inches larger across the screen. Silver, Gold, Space Grey. Price starts at $800. 32GB base model, thank goodness. Ships in November. $950 for the 128GB model. $1080 for 128GB with a cellular data radio built-in.
• Keyboard cover for iPad Pro, looks a lot like the Surface’s. New connector for it, three pins on the side of the iPad Pro. $170. Ships in November. No mouse/trackpad input.
• Apple Pencil, it’s the stylus. I really can’t wait to draw with this. Funny, I already have a stylus called the Pencil. Using the new stylus causes the iPad to go into some kind of faster-update mode. It has a lightning connector so that you can charge it in the iPad Pro. You can annotate documents directly in Mail with this. They even have a Microsoft employee on stage telling us how well it works in their Office programs. An Adobe employee came up to tell us how well it’ll work in their Photoshop programs. People are going to quote Jobs on the stylus, this won’t be the first time Apple has walked back a prior statement because they’ve finally figured out how to do a feature justice. $100. Ships in November.
• iPad Mini 4, $399. iPad Air 2 guts. No new hardware to replace the iPad Air 2.
• New Apple TV. Uses Siri for interaction as well as a new swipeable Siri remote. System-wide search across iTunes, Hulu, Netflix, HBO, Showtime and more apps supporting it later on. Mark Gurman is right again. New screensavers with high-definition video of famous places, they actually look pretty great. Another detail that most of the bargain-basement TV sticks and boxes would ignore. Really smart search keywording with Siri, “What did she say?” skips back 15 seconds.
  “Show me that episode of Modern Family with Edward Norton.” does what you would expect.
  “Who stars in this?” displays the actors with icons.
  Other queries you’d expect like ones about weather with custom views that you can swipe up on the new remote and will pause whatever video is playing behind them.
• New OS for the Apple TV, tvOS. Looks like this was really meant to be announced at WWDC earlier this year.
• Games are coming to the Apple TV. Console games like Disney Infinity in addition to your mobile games like Crossy Road. Which now has multiplayer, other players use the iPhone or iPad. Harmonix folks come up to tell us about Beat Sports, a game for the Apple TV which has motion (wiimote-style) controls. Four players in this as well with other iOS devices. Third-party controllers will work, too.
• Capitalism in its most traditional form of exchanging money for physical goods, Gilt is on the Apple TV so that you can shop at home. Where’s the knife show app?
• MLB At Bat app has 60hz/FPS video, which they couldn’t do before, and the Mets are still the most terrible team in America next to the dispicable Yankees.
• Apps are universal, iPad, iPhone, Apple TV. A8 system-on-a-chip. Siri remote is bluetooth. Controls your TV’s volume. Switches inputs via HDMI CEC. Lighting port on the remote for charging. 32GB Apple TV for $150. 64GB for $200. Death to 16GB! tvOS is available to developers today.
• The old 1080p 3rd gen Apple TV is sticking around at $70.
• New iPhone. 6s and 6s+. Rose gold option added to silver and space gray. A9 system-on-a-chip. New cases and docks available from Apple.
• 3D Touch on the new iPhones is similar to Force Touch on the watch. Works on the home screen to show you shortcuts. Does all kinds of other cool things like letting you peek into an app to see some information with a gentle touch, or onto a link in a chat to look at a map without going to the maps app. Where’s my wireless 3D Touchpad for the Mac?
• OS X El Capitan ships September 20th. This was hidden in a super-secret e-mail displayed on the big screen during the event.
• You can go into the multi-tasking switcher from the side of the iPhone screen with 3D Touch instead of hitting the home button twice in quick succession.
• Warhammer 40k: Warblade demo shows the improvements with the new A9 and 3D Touch. Framerate looks good.
• Camera improvements in the 6s and 6s+. 12 megapickles on the back camera. 4k video recording. Panoramas are 63 megapickles. The front-facing Facetime camera is 5 megapickles and now uses the front-facing screen as a flash. That’s a pretty cool re-use of the stuff that was already there.
• Live Photos. A 3D touch long-press changes your photos into short 1 or 2 second vine-style videos that capture just before and after your press. It’s the default now, but still toggle-able.
• Up to 866 Mbps Wi-Fi in addition to LTE Advanced and other networking improvements.
• New Android app helps you switch to the iPhone.
• iPhone prices are the same. 5s is the new free phone on contract. 6 is $100 on contract. 16GB is sticking around on the iPhone 6s and 6s+ for a bit longer, boo.
• New iPhone Upgrade program at Apple stores, unlocked phone, starts at $32/month for people who want to get away from subsidies.
• iCloud storage prices are way, way, down and actually competitive with other storage services. 50GB for $1/month, 200GB for $3/month, 1TB for $10/month.
• iOS 9 comes out on the 16th of September. New iPhones come out on September 25th. Pre-order goes up this saturday on the 12th.