To that end, today we’re launching a portal for podcasters to start uploading their shows to Google Play Music before we open up the service to listeners.
Translated from Google-speak: The Google Play Music app for Android (and iOS) is going to download podcasts to Google servers and rehost them on their own servers. Podcast publishers will only have access to listener metrics for Google Play Music listeners through Google’s interface. Google will also insert extra ads around the podcasts that aren’t from, and won’t benefit, the podcast publisher:
Google reserves the right to show display (image) ads alongside podcast content. Google will not insert any pre-roll ads before podcast content starts or mid-roll ads during a given podcast episode. Google reserves the right to serve post-roll video or audio ads after podcast content. Google Play Music does not provide direct payment or revenue share for podcast content.
Today, podcast publishers put up an RSS feed that anyone can use. It’s an open standard that any client can download one of these RSS feeds, get a list of episodes, and download them. Publishers interpret the one metric that matters, downloads, and use that in addition to occasional surveys of their listening audience to sell ads to advertisers if they choose to run advertising. If Google Play Music becomes the way that most people listen to podcasts it will destroy the open standard and increase the number of advertisements that people are forced to listen to. This is not good.