Workflow Acquired by Apple

Matthew Panzarino has the scoop:

Workflow the app is being acquired, along with the team of Weinstein, Conrad Kramer, Ayaka Nonaka and Nick Frey. In a somewhat uncommon move for Apple, the app will continue to be made available on the App Store and will be made free later today.

This is terrific news. Workflow is an automation app that helps you get real shit done on iOS. I’ve used it to do things like clipping headlines out of articles and preparing a link in the format I use to link to posts like this one. Or you could use it for a simpler task like tapping one button to send a text message to your significant other and let them know how long it’ll take you to get home.

Workflow can do all kinds of things, but it is the kind of thing that it’s great to see Apple embrace because it means they’re serious about improving the functionality of iOS for more than reading, watching, and playing. If folks who grow up with iOS ever want to hope of being productive on those devices instead of learning desktop computing, this is going to be a tremendous start.

Author: Jack Slater

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