Apple Special Event October 2018 Notes

New ipad pros

Last month we had new iPhones, this time Apple has announced a new set of 11″ and 12.9″ iPad Pros, a new Mac Mini, and a new Retina-blessed MacBook Air. This event was held at the Brooklyn Academy of Music, in New York City.

Tim Cook started out the show by talking about what creative people do with the Mac. A montage played of various well-known folks starting at their Mac laptop screens, notably included were Lin Manuel-Miranda, Paul McCartney, Kermit the Frog, U2, teachers, photographers, and many other people.

The 2018 MacBook Air

Apple’s laptop situation isn’t great. Earlier this year they released new 2018 MacBook Pros that may have allieviated some of the issues with the reliability of 2016/2017 model keyboards. At the same time they also acknowledged the issue and offered extended repairs for three years for anyone who bought those devices.

Last week, the only laptop Apple sold with USB type-A ports was the MacBook Air. It was oddly placed in the product line, because it was actually heavier than some of the other laptop models and was their only device with a screen that wasn’t high-enough of a resolution to be deemed Retina.

Still, starting at $1000, the MacBook Air appeared to be something Apple wanted to keep around way past the due date. They’ve updated it over time with small updates, but Apple has never done a significant redesign of the Air’s body style since it shipped in 2009. This 2018 MacBook Air update is long overdue.

Cook introduced the new Air with this video before handing the device’s introduction off to Apple’s VP of Engineering, Laura Legros:

Finally, finally, the MacBook Air, 2018, has a Retina screen. It also has Touch ID authentication through a single dedicated spot on the keyboard (without the Pro’s Touch Bar,) two USB Type-C connectors with Thunderbolt 3, a new keyboard, Hey Siri hotword detection, and an entirely new body with much thinner bezels around the 13.3″ screen.

Legros said that this was the “greenest Mac Ever” with 100% recycled aluminum, and then introduced this video:

This Air is also more expensive, starting at $1,200 for the base model with 8GB of RAM, a paltry 128GB SSD, and a 1.6 GHz dual-core i5 that can boost to 3.6 Ghz.

If you want 16 gigs of RAM and a 512GB SSD you’re looking at an $1800 MacBook Air. There is even a 1.5TB SSD option that brings the price up to $2,600!

Yow. Legros called this “…the most affordable Retina Mac we’ve ever offered.”

My impression is that this is the laptop that Apple wants to compete with the new 2018 iPad Pro for the future of labor and entertainment.

The 2018 MacBook Air can be purchased online now, or it’ll be in stores on the 7th of November.

The 2017 Air is still for sale, if you want Type-A USB ports and a non-Retina screen at a lower $1000 price.

If I needed to replace my MacBook Pro and wasn’t onboard with the XCode-less iPad, I’d get this Air in a second.

The 2018 Mac Mini

Speaking of overdue updates, it has been four years since the Mac Mini was last updated.

Cook came back out to introduce the 2018 Mac Mini with this sci-fi trailer:

After the video Tom Boger, Apple’s head of Mac Marketing walked onstage to talk about this updated Mini.

Boger specified that the new Mini doesn’t use “mobile parts” but didn’t call the CPU a desktop processor. It’s a 3.6Ghz Quad-Core processor to start.

Spinning disk options are gone in favor of SSD’s, internally. The external design is extremely similar to the old Mac Mini except Apple in 2018 is attacking the the port situation differently. The 2018 Mac Mini has just two USB 3 type-A ports, one HDMI 2.0, four USB type-C (Thunderbolt 3) ports, one ethernet port, and one”3.5 mm headphone” jack that looks particularly awkward to access between and just below the USB Type-A ports as reader basscomm points out.

Just like the Air, you can order a Mini today and they’ll be generally available on the 7th. They start at $800, the configuration I’d go with is the 3.2GHz i7 with 16 GB of RAM and a 512GB SSD. That configuration is $1700.

The most expensive configuration you could do is the same CPU with 64GB of RAM, 2TB of SSD, 10 Gigabyte ethernet instead of Gigabit, and that is $4,200!

Yow.

The cheapest iMac Pro is $800 more at $5000, but it starts with a much more reasonable 32GB of RAM, and a 1TB SSD. That is a machine that could last ten years or more.

This mini is also supposed to be made of 100% recycled aluminum.

Retail Updates

Angela Ahrendts spoke about retail Apple Stores, and specifically the Today at Apple series of classes for people to learn how to create with Apple devices. Ahrendts introduced new classes, and talked about the renewable energy resources that power the stores.

The 2018 iPad Pro 11″ and 12.9″

Cook returned to talk about iPad sales, and showed this chart to demonstrate how Apple had sold more iPads in 2017 than “…the entire notebook lineup of all of the biggest notebook manufacturers.” Look at this chart, it has one notable exception missing from it:

More ipads than notebooks

Cook went on to boast that “…this makes iPad not only the most popular tablet, but the most popular computer in the world.”

Heavily rumored, and now proven to be correct, there is a new iPad Pro in two sizes: 11″ and 12.9″. They have no lightning ports, instead there is one USB Type-C port and a new “Smart Connector” that works with a new Apple keyboard case as well as a new Pencil stylus. Here’s the video that Cook used to introduce the new iPad:

The new iPad Pro tablets have a much smaller bezel, with Face ID that works in both landscape and portrait orientations. Just like the iPhone X, XS, and XS Max, the home button has been replaced with gestures. The new iPad Pro still has an LCD screen, but it also has curved edges like the iPhone XR. Apple’s John Ternus reintroduced this concept, again calling it Liquid Retina.

The 11″ iPad Pro has the same physical width and height as the old 10.5″ garbage iPad Pro that can now be safely disposed of in the nearest fire before you upgrade. The 12.9″ iPad Pro is a smaller package than the old 12.9″, because of the edge-to-edge-ish design of the new Pro’s. The new 12.9″ iPad Pro is also a full millimeter thinner than the older 12.9″ design.

Both new iPad Pros have a look on the sides that resembles my favorite iPhone design, the 4S’s solid edges. They also both have an A12X system-on-a-chip instead of the A10X that last year’s design had.

The AnnX chips are supposed to focus on graphics performance, Ternus compared the new iPad to the equivilent of a portable Xbox One S.

Dropping the lightning port for USB type-C allows the iPad Pro to connect to other USB devices and external displays. No support was expressed for USB peripherals like mice, keyboards, or external storage options. Instead, it was demonstrated almost solely as a camera connector and for charging your iPhone which still ships with a type-A cable that can’t plug into any of the current generation of Apple laptops.

The Pencil stylus is particularly interesting, it magnetically anchors to the side of the iPad Pro and it also has contact charging. The 2018 Pencil has a new action accessible by double-tapping its side. The new Apple Pencil stylus is $130.

I’m curious about the usability of Apple’s new folio keyboard for the iPad Pro. They specifically called out that it could switch between two angles. One for use at a desk, and one for use on your lap. That functionality is exactly what I’ve been looking at third-party keyboards for, replacing all laptop usage scenarios. The new iPad Pro Smart Keyboard Folio is $180 for the 11″ iPad Pro, and $200 for the 12.9″. That is a lot. To compare, the Brydge keyboard that turns the 2017 iPad Pro 12.9″ into a clamshell-style laptop while supportting way more angles of operation is $150.

Apple showed off a free-to-play game from Ubisoft called Assassin’s Creed Rebellion and said it was at 120 frames-per-second. Then they said that it was something that “no console could deliver.” That is sort of true in the sense that the game looks like Ubisoft’s take on Fallout Shelter and TV displays don’t really exist to take advantage of higher frame-rates from consoles as far as I know.

Greg Thomas from Take Two’s 2k Sports division talked about NBA 2k Mobile on the new iPad Pro while his underling demonstrated it. Thomas said it runs at 60 fps at the full retina resolution with no upscaling, it didn’t look that great to me.

Adobe’s VP of design Jamie Myrold and Chantelle (no last name or title given) demonstrated the new version of Photoshop, they repeatedly insisted that this was “the real Photoshop” on the new iPad. It isn’t available yet, but it was clearly frustrating to work with for an on-stage demonstration. Chantelle eventually swapped the same image she was working on to an augmented reality experience with depth between the layers in a separate program they’re calling “Project Arrow.” Both products are supposed to be available in 2019.

Phil Schiller narrated this other video introducing the new iPad Pro tablets:

If I were going to swap my laptop for an iPad I would get a Mac Mini to handle the desktop computing tasks that the iPad can’t.

The new iPad Pro’s are up for order today with general availability on the 7th.

 

Guess where all the recycled aluminum for the Macs comes from? The runoff from iPads and iPhones. As a Philadelphian I will now refer to these new Macs made with recycled aluminum as “Scrapple Macs.”

Overall

I’m disappointed that the Macs on display here have 128GB SSDs by default. I believe that many people will need more storage, and then they’ll have to use an external disk.

Apple’s folks talked up the capabilities of the new MacBook Air for expansion through devices like external GPU kits to bring actual graphics acceleration capabilities, those external enclosures are expensive as-heck and they oddly didn’t mention them for the Mini.

The iMac, MacBook, and Mac Pro are now the most out of date Macs according to the Mac Rumors Buyer’s Guide at 512 days since the last update for the iMac and MacBook, and a whopping 1777 days since the Mac Pro was updated in 2013.

The iPad Mini hasn’t really been updated since 2015! It was rumored to receive an update at this event, but didn’t end up getting one. That size is still interesting to me, although now I would be more likely to use a 12.9″ iPad Pro as a laptop replacement.

These custom ARM chips that Apple is developing really make me wish for a smaller Mac single-board-computer targeted towards the hobbyists that originally made the first Apple computers. I believe that Apple’s A-series would be perfect for these applications and would outclass the competition in build quality and ease-of-use, even though they would certainly not be cheaper.

I have felt the urge to switch to an iPad for all of my photography and writing needs for some time, I sold my iPad Mini earlier this year and regretted that decision because there hasn’t been a good device to replace it with. All of these devices are great, but they are also far out of reach of everyone. I hope that more of the new iPad Pro features make their way to a new iPad Cheap next year.