YouTube’s Advertising Hellhole Urges People to Waste Money on Mystery Boxes

Will Sommer for The Daily Beast:

Untold riches are promised on Mystery Brand, a website that sells prize-filled “mystery boxes.” If you buy one of the digital boxes, some of which cost hundreds of dollars, you might only get a fidget spinner—or you might get a luxury sports car.

For just $100, users can win a box filled with rare Supreme streetwear. For only $12.99, they can win a Lamborghini, or even a $250 million mega-mansion billed as “the most expensive Los Angeles realty.”

Or at least that’s what some top YouTubers have been telling their young fans about the gambling site—with the video stars apparently seeing that as a gamble worth taking, especially after a dip in YouTube advertising rates.

Yikes.

Author: Jack Slater

A Philadelphian living in Hawaii. You can follow or contact me on Twitter where I'm @TimeDoctor, via the contact page, or via e-mail to zjs@zacharyjackslater.com. Find out more about Nuclear Monster here.

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