Well, at the very, very beginning, I noticed that people had not really got a good understanding of Photoshop and what you could do with it. People were paying a huge amount of money to go and have themselves in front of a Bentley, and hire models, and rent jewelry, and go to a location… I also had a background in photography, and before Pen & Pixel, your photoshoot could be 15 to 20 000 $ just to get everything right. And there were still not the dimension, the bling-bling, that was limited on what you can do with it. So what I said is “Why do all that when we can actually do that at one-tenth of the price? We have everything: we have pictures of Rolls Royces, pictures of girls, pictures of diamonds, we have all this stuff, including their clothes!” If they didnt want to buy clothes, all we can do is photograph the face, and we will have a body model, mimick up their bodies and we would put it in a place where you would never know the difference. And it worked. That formula worked very very well.