Winners Don’t Use Drugs

Sean Hutchinson has the story behind the famous slogan:

But what, then, should the slogan say? How could the Bureau be concise without coming off as condescending or paternalistic? The teams spitballed phrases and designs. Fay remembers that Davenport came up with the final slogan. Davenport believes it was someone else. “We were just tossing things around,” he said. Anyway, both of them found “Winners Don’t Use Drugs” direct and snappy, with a blithe cheerfulness that would’ve fit at any Boy Scouts meeting. “We wanted to get it to something that was short,” Fay said, “something that you could say winners not only applied to game-playing, but also if you want to be a winner in life, you can’t use drugs.”

Author: Jack Slater

A Philadelphian exiled to Hawaii. You can follow or contact me on Twitter where I’m @TimeDoctor, via the contact page, or via e-mail to zjs AT zacharyjackslater dot com

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